Custom brand photography is one of the most important things you can do to help your business grow. And it's not just because it helps you look good—it's because it helps you sell more! Whether it's through social media or through local advertising, custom brand photography will make a big impact on your bottom line. You might think that investing in custom brand photography for your business is a waste of budget. In fact, custom brand photography can actually help you save money in the long run by increasing sales and customer loyalty. Here we’ll talk about the reasons why now is the right time to invest in photography for your business!
Why is good photography good for your business?
It helps potential clients visualize themselves using your products/services
Custom brand photography gives potential customers a chance to see themselves using your products/services — whether they're looking at photos of happy customers using them in real life or seeing how they might fit into their own lives with some digital sleight of hand. Either way, this makes them more likely to buy because it adds legitimacy and helps them envision the experience of owning and using those products or services.
Helps build authority for your brand
Whether you're posting images to Instagram or sharing them on your company blog, visuals are what bring people into the fold and get them liking, commenting, following, and sharing. Good photos encourage people to engage with your content and learn about what you do—both of which are good for business.
It gives you an edge over competitors When done right, custom brand photography helps businesses stand out from the crowd. A great photo allows you to capture attention and tell stories about your product or service in a creative way. It makes people stop and take notice of what you have to offer — and more importantly, it makes them want to learn more about it. Good photos can help increase conversion rates and boost sales.
How much does good brand photography typically cost?
When you hire a photographer, you're paying for a lot of things. You're paying for their experience, their talent, the equipment they own and need to maintain, the time they will spend with you both during your photoshoot and after it when they edit the images, and more.
When you hire a professional to do something for your business, it's going to cost you more than if you were doing it yourself—that's pretty much a universal truth. So when you're weighing your options about whether or not to have custom brand photography created for your business, make sure to take all these factors into consideration. A good photographer can save you time and money in the long run by taking care of this aspect of your brand that might otherwise be a struggle for you.
Overall, it's most important to remember that if you decide to invest in professional brand photography, you're investing in your business. It's not just an expense—good photography will help your business grow!
Why is it better to use your own brand images versus stock photography? Your audience will be able to identify with your brand
Stock photos are often generic, which can make them feel impersonal. Your customers will feel more connected to your brand if they recognize your products or services in the images you use for marketing purposes.
You'll have fewer legal issues with licensing and copyright issues.
If you're using stock images, there's always the risk that someone else owns the rights to those photos — even if they're royalty-free! When you use custom photography for your business marketing materials, you control the copyright and licensing rights from start to finish.
You'll have full control over what images are used in each piece of content
This helps ensure consistency throughout all of your materials (and makes it easier for clients/customers to find what they need). You can control the message you want to send to your audience. You will know exactly how you want your brand image to look like and what message you want to project. This is especially important if you are in a highly competitive market where every little detail matters.
Stock Photography is Overused
You might think that the best way to save money is by using free stock photos. The problem is that stock websites have tons of images that limit their usability. You may find yourself scrolling through pages and pages of similar images before finding something suitable. Your clients can do the same thing, and they’ll see dozens of other businesses doing exactly what you’re doing—using the same stock photos as everyone else!
Custom brand photography can do so much for your business branding. Your customers aren't just relying on seeing your logo – they are evaluating your business based on all kinds of factors. Does your brand portray the image you want? It's up to you to make it so – with quality custom brand photography. Now, go and get personal, unique photos done for your business, and watch your brand and business thrive.