We are a nation on the move, and we spend increasing amounts of time outside the home. Outdoor advertising is a great way to reach people where they live, work and play. Billboards work! Billboards are geographically relevant - very often, businesses generate 85% of their revenue from customers in a 15-20 mile radius. AnnaKiya Studios lets you run your ads when and where you want. How Much Does Billboard Advertising Cost?
Outdoor advertising is the most cost effective media. Billboard advertising costs less than radio advertising, TV advertising, or print advertising on a CPM basis or for every 1,000 potential customers that see your ad - see major media cpm comparison research study.
Unlike TV, radio or print, digital billboards cannot be turned off or put down. Billboards don’t let consumers control their ad viewing - viewers cannot fast forward, change the channel or close their browser window. Outdoor and billboard advertising is seen by real people, not bots. With digital, you can also update messages in real time to respond to current events or market
conditions; users can also integrate with
social media and mobile campaigns.
Our goal is to provide smart tips to media buyers and advertisers by answering the following questions:
How much does it cost to advertise on a digital billboard?
What is the average cost or rate for a billboard in your market or city?
What is my net rate or cost for billboard advertising?
AnnaKiya's rule of thumb and our recommendation is that outdoor billboard advertising campaigns run for three or more months to be most effective.
Looking for creative ideas, inspiration or need creative help check out AnnaKiya's outdoor advertising gallery to see examples of effective outdoor billboard ads from various industries and advertisers.
AnnaKiya helps make digital billboard advertising easy!