We are all different. We are all unique. In business, if you want to appeal to a wide segment of people, you need to understand that you are marketing to a whole bunch of different people from different cultures, with different backgrounds, with different beliefs.

If your goal is to build a big company that’s going to last the test of time, that’s going to have longevity that’s going to make you consistent money long term, your goal should be to appeal to the most amount of people on the socioeconomic scale as possible.


Branding That Absolutely Sucks will help you understand what branding can do and how it can adversely affect your sales, your profitability, your perception, the perception of your company.

Branding That Absolutely Sucks


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