And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter....

Branding is perhaps the most important facet of any business–beyond product, distribution, pricing, or location. A company’s brand is its...

Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique...

If your company has a good product and a hungry market for that product, you're closer to success than 90% of the rest. But to take that...

Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements...

Looking for a low-cost, attention-getting way to promote your business? Do it with promotional products. Sometimes called “advertising...

Before thinking about how to be more creative, let me begin point out some real barriers that some people seem to have when wanting to...

Much has been written about leadership: rules, pointers, styles, and biographies of inspiring leaders throughout world history. But there...

Studies on creative people have consistently demonstrated that creativity is associated with openness to new ideas, risk-taking, and...

Printed packaging tapes can be stock tapes that carry standard messages like FRAGILE, or can be custom printed with your own message. A...

It is important that you understand how to increase your website traffic, but even more important is being able to read your website...

At a conference in Atlanta not long ago, a graphic designer from Chicago and I sat down at a table where people were exchanging business...

Perhaps you need to produce brochures to launch your new products. Maybe you need to print posters to use in a trade show. Maybe you need...

While there's no question a solid marketing program can increase your business, it cant fix everything. Below are 5 things marketing cant...

There are seven psychological triggers that cause people to take action and buy. Here is a list of them: Trigger #1: Reason Why Tell...

Press releases are one of the effective means of generating instant buzz. Although they are typically viewed as short-term traffic...

We are a nation on the move, and we spend increasing amounts of time outside the home. Outdoor advertising is a great way to reach people...

If you’ve been looking for ways to start a side hustle while still working a full-time job, then you’re reading the right article. I’m...

It may seem counter-intuitive, but firing certain types of paying customers could actually help your company grow. You've probably heard...

Binge-watching TV and movies was a very popular activity this year, and Netflix held onto a top spot in the increasingly competitive...